Last updated: April 19, 2026
This Privacy Policy ("Policy") describes how Gush, Inc. ("Gush," "we," "us," or "our") collects, uses, stores, discloses, sells, and otherwise processes information about you when you access or use Gush.com and any related applications or services (collectively, the "Service"). By using the Service, you agree to the collection and use of your information as described in this Policy. If you do not agree, do not use the Service.
We collect information in the following categories:
We analyze and combine the information we collect to infer additional information about you, including your fragrance preferences, personality type, taste profile ("Scent DNA"), price sensitivity, shopping behavior, and predicted affinities. This derived data is a proprietary Gush asset and may be used and shared as described in this Policy.
We may receive information about you from third parties, including social login providers (Google), affiliate networks, advertising partners, data brokers, and analytics providers. We may combine this information with data we have collected about you.
We use the information we collect for any lawful purpose, including:
We share and, in certain cases, sell your personal information with the following categories of third parties:
We do not sell the personal information of users we know to be under 16 years of age without affirmative authorization.
We use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect and store information about your interactions with the Service. These technologies allow us and our partners to recognize your device, remember your preferences, measure the effectiveness of our communications, deliver targeted advertising, and analyze usage patterns.
We use the following categories of cookies:
Most browsers allow you to control cookies through settings. However, disabling certain cookies may impair the functionality of the Service. By continuing to use the Service, you consent to our use of cookies and tracking technologies.
If you provide your mobile phone number, you consent to receive recurring automated marketing and informational text messages from Gush, including price alerts, promotional offers, and other updates. Consent is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency varies. Text STOP to any message to opt out. Text HELP for help. For support, contact legal@gush.com.
We retain your personal information for as long as your account is active, as long as necessary to provide the Service, and for additional periods as required or permitted by law. We may retain anonymized or aggregated data derived from your information indefinitely. Deletion of your account does not guarantee immediate or complete deletion of all information associated with your account, including information that has been shared with third parties or incorporated into aggregated datasets.
We implement reasonable technical and organizational measures designed to protect your information from unauthorized access, use, or disclosure. However, no security measure is perfect, and we cannot guarantee the absolute security of your information. You use the Service and transmit information at your own risk. In the event of a data breach, we will notify you as required by applicable law.
The Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information. If you believe we may have collected information from a child under 13, please contact us at legal@gush.com.
Depending on your jurisdiction, you may have certain rights with respect to your personal information, including the right to access, correct, or delete your data, the right to opt out of the sale of your personal information, and the right to data portability. To exercise any available rights, please contact us at legal@gush.com. We will respond to verifiable requests within the timeframe required by applicable law. We may deny requests that are manifestly unfounded, excessive, or that conflict with our legal obligations.
Please note that even if you opt out of certain data sales or sharing, we may continue to use and share aggregated, anonymized, or de-identified data derived from your information.
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, sell, or disclose, the right to opt out of the sale or sharing of your personal information, the right to delete your personal information (subject to exceptions), and the right to non-discrimination for exercising your rights.
To opt out of the sale or sharing of your personal information, contact us at legal@gush.com with the subject line "Do Not Sell or Share My Personal Information."
The Service is operated from the United States. If you are located outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to such transfer and processing.
We reserve the right to modify this Policy at any time. Changes will be effective upon posting to the Service. Your continued use of the Service following any modification constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically.
For questions, requests, or complaints regarding this Policy or our data practices, please contact us at:
Gush, Inc.
Austin, Texas
legal@gush.com